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Privacy Policy

Company Name: Amber’s Sports Store

Territory: UK

 

  1. the best bitsWe only use your data to improve your shopping experience
  2. keeping it realWe’ll talk to you straight – no stress, no worries
  3. No JunkYou choose what and how we speak to you
  4. Super SafeYour Data is Protected 24 / 7

Everything we do at Amber store is about you! Things change, but it’s nothing to worry about . We take our customers privacy and security very seriously and we are 100% committed to protecting it so you can shop away without a single worry.

HOW WE USE YOUR DATA

We are committed to protecting your privacy. It is important that you understand how we look after your personal data and how we make sure that we meet our legal obligations to you under the data protection rules and regulations in the relevant territory (including associated guidance) (the ” Data Protection Laws “). This privacy policy outlines how Amber store will collect, use, store and share your personal data.

This policy applies to any personal data that we collect about you when you:

  • visit our one of our websites;
  • purchase products from us;
  • visit one of our stores;
  • contact us, for example by telephone, email, post or through submitting a form on our websites.

WHAT INFORMATION DO WE COLLECT ABOUT YOU?

If you have an account with us or make a purchase online with us, or enter a competition or respond to a survey with us, we collect your name and contact details (including your address, telephone number, details about your order, and your billing information (where you are purchasing products)).

We also collect details of your interactions with us through our customer contact centres, in store, online or via our apps. For example, when you telephone one of our contact centres, we collect notes of our conversations with you and details of your query and from time to time we may record your calls for training and monitoring purposes. We also collect information about the purchases that you make, your saved items, your payment information, any complaints and comments that you make and your shopping preferences. We also collect CCTV images in all of our stores.

Each time you visit one of our websites, we will also automatically collect information and personal data about your computer for system administration including, where available, your IP address, operating system and browser type. We do this to help us analyse how users use the websites (including behaviour patterns and the tracking of visits across multiple devices), to establish more about our website users and to assist us in managing your account and improving your online experience. We also collect information about your activities on our websites, for example what device you are using and what products you’re looking at.

Please note that, from time to time, we will combine personal data that we receive from other sources with personal data you give to us and personal data we collect about you.

WHERE DO WE GET THIS INFORMATION FROM?

We collect some of your information directly from you, either through information that you give to us or information that we collect during your visits to our websites, stores, or through your communications with us. We may also obtain some information from third parties, including retail analytics companies, consumer insight companies and credit reference agencies and publicly available sources to assist us with understanding customer demographics and shopper behaviours, or where we merge with or otherwise acquire another business.

Necessary for the entry into or performance of a contract

When you enter into a transaction with us or one of our brands, a contract between you and the relevant brand will have been entered into. In order for us to fulfil our obligations under such contract (e.g. to allow you to place an order and receive products from us), we will need to collect and process your personal information. Failure to provide the requisite personal information on sign-up to an account or on placing an order and payment information or objecting to this type of processing / exercising your deletion rights will mean we cannot provide our products to you.

WHO DO WE SHARE YOUR INFORMATION WITH?

We do not, and will not, sell any of your information to any third party, including your name, address, email address or credit card information. However, we do share your information with a number of select third parties to enable us to provide our products and services to you, to send marketing information and to improve our business operations as set out below.

We will share your information with other members of the Amber’s Sports Store but only for the purposes specified in this privacy policy. In particular:

  • we will share your information with other members of the Amber Store where you have consented for us to do so for the purposes of receiving marketing from those other Amber Store members;
  • we will share your information with other members of the Amber Store for group analysis and business information purposes, to improve our products and services.

We will also use a number of carefully selected third parties to help us to provide you with products, services and to market to you. In particular, we disclose your information to:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers and delivery companies;
  • Our trusted service providers,such as marketing agencies, advertising partners, website hosts and other third parties who provide services to help us to tailor our marketing to you;
  • Credit reference agencies, law enforcement and fraud prevention agencies;
  • Companies approved by you, such as social media sites, including companies such as Facebook and Google; and
  • We will provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

We will only share your information with third party suppliers where it is necessary for them to provide us with the services we need.

We may disclose your information to other companies in connection with any merger, acquisition, insolvency situation or otherwise, in which case we will only disclose your information so far as is necessary.

We may also need to disclose personal data to third parties to comply with a legal or regulatory obligation, or if necessary for legal proceedings.

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